Rolls-Royce Apparition concept messes with our heads

To say that we see a lot of student car designs here at Autoblog would be a gross understatement. We see hundreds of ‘em. Some are more interesting than others, but every once in a while, a design comes across our desks that takes our impression of what a car can look like and completely turns it on its head. This is one such example.Dreamt up by one Jeremy Westerlund while studying at the Art

Rolls-Royce rebrands itself

Rolls-Royce is seeking to employ an external PR agency to help rebrand the luxury car maker as ‘cool’.

Rolls-Royce has allegedly never worked with external PR agencies before and is said to be in negotiations with numerous agencies to help market its new Ghost saloon to young, wealthy consumers.

A higher-ranking Roll-Royce source said: “It's not something we've done in the UK before, but we'd be very interested in hearing any ideas from agencies.”

The company portrays the Ghost as showcasing a “more contemporary, modern and cool” side to the brand. The firm is looking for PR agencies that focus in the automotive industry to help assist its current PR team.