BMW: 1 Series M Coupe’s main competitor is… a used M3?

The 1 Series M Coupe is a car capable of turbocharging the dreams of many an enthusiast, BMW or otherwise – but the question many have is whether it can it turn the dreams of M3 buyers into something less… dreamy. During this week’s Detroit Auto Show press days, we spoke to Dr. Kay Segler, president of BMW M GmbH, about what 1 Series M Coupe means for Bimmer’s performance brand and the M3.Dr.