Thursday, March 3, 2011

Hyundai’s Model Naming Conventions: From 0 to Fubar in Just 4 Years

Hyundai is one of the world’s biggest automakers, and the most visible of South Korea’s business and industrial acumen. So you would think a company that can stand shoulder-to-shoulder with the likes of Toyota and pre-bailout GM would be pretty consistent with its model naming conventions, right? Well, not exactly. When Hyundai first launched the i30 hatchback in Europe, Australia and other

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