Internet Sales, the Next Big Thing for Renault's Dacia and PSA’s Rumored Simca Budget Brands

A low-cost company has to find low-cost ways not only to produce, but also to market and sell its products. This is why Renault devised a strategy to sell Dacia models online, through an Internet sales program that will be implemented in Europe. “Internet sales will quickly become a reality. Many of our customers know what they want before they step into our showrooms, so an online sales