Having acquired a majority share in Group Lotus Plc in 1996 and a full share in 2003, Proton have combined the sporting heritage of Lotus with its own strengths to create the Proton GEN-2 - a car that offers far more than the average family car.
Carefully integrating the values of Proton, Lotus has helped to produce an exciting car designed for both performance and functionality, as designers and engineers deliberately chose to stray from the traditional approach of building a single car for the mass market. This integration has also become more physically visible in the Proton GEN-2 by way of the car's more modern, masculine and sporty character in terms of exterior and interior styling as well as in performance.
While Lotus presence in the older range of vehicles like the Proton Satria GTi was limited to its superior ride and handling performance, its contributions have become more visible in the Proton GEN-2 and in current Proton cars, particularly the Satria Neo. The Lotus influence is evident in the GEN-2, from underlining new and higher standards related to performance and occupant safety to sculpturing the overall look and feel of the car from both the interior and exterior.
Designed as a five-door hatchback, the Proton GEN-2 was the first of the new line of Proton cars and the first national car to be fitted with a Malaysian designed, blue-printed and commercially built engine, developed in close collaboration with Lotus.
Proton introduced the latest addition to the GEN-2 line-up in March 2008, with the launch of the Proton GEN-2 Persona saloon into the UK. The GEN-2 saloon combines the excellent performance, ride and handling of the GEN-2 hatchback, but with the added sophistication and functionality that comes with owning a 4-door family car.
Carefully integrating the values of Proton, Lotus has helped to produce an exciting car designed for both performance and functionality, as designers and engineers deliberately chose to stray from the traditional approach of building a single car for the mass market. This integration has also become more physically visible in the Proton GEN-2 by way of the car's more modern, masculine and sporty character in terms of exterior and interior styling as well as in performance.
While Lotus presence in the older range of vehicles like the Proton Satria GTi was limited to its superior ride and handling performance, its contributions have become more visible in the Proton GEN-2 and in current Proton cars, particularly the Satria Neo. The Lotus influence is evident in the GEN-2, from underlining new and higher standards related to performance and occupant safety to sculpturing the overall look and feel of the car from both the interior and exterior.
Designed as a five-door hatchback, the Proton GEN-2 was the first of the new line of Proton cars and the first national car to be fitted with a Malaysian designed, blue-printed and commercially built engine, developed in close collaboration with Lotus.
Proton introduced the latest addition to the GEN-2 line-up in March 2008, with the launch of the Proton GEN-2 Persona saloon into the UK. The GEN-2 saloon combines the excellent performance, ride and handling of the GEN-2 hatchback, but with the added sophistication and functionality that comes with owning a 4-door family car.
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