New Audi A6 Commercial is a Magical Ode to Metal Crafting

Audi has aired some great commercials over the years and this latest one is no exception. Called ‘Manipulation’, the ad was created for the 2012 A6 and it touts the premium sedan’s hybrid body structure of steel and aluminum. The commercial translates all this tech talk into visual magic: special effects make the metal easy to model by hand, just like Play-Doh. If only real car making were that

VIDEO: Citroen C3 Ad Takes a Humorous Swipe at Poorly Equipped Cars

The clever minds over at the H-Paris agency are behind this new ad for Citroen’s Fiesta-rivaling C3 supermini called the ‘Bip Bip’. The witty commercial stars a young owner of an Innocenti Mini, which is a re-bodied version of the original Mini designed by Bertone. The spot shows the man trying to emulate the sounds of a modern day car’s electronic amenities. Not quite strong, but funny

This Chevy Really Sticks to the Road: Meet the World’s Biggest Play-Doh Sculpture

If you’re looking for the most creative marketing campaigns, be that a pair of car-shaped roller skaters or a parade of seemingly nude commuters, then London is the place for you. This time it’s Chevrolet that has caught our attention with its life-size replica of the new Orlando MPV made from 1.5 tonnes of Play-Doh parked up in a London street today. Crafted by a team of eight model makers

VIDEO: New Fast & Furious Five Movie Trailer

The creators of the Fast & Furious franchise have unleashed the second trailer of the fifth installment of the gasoline-fueled series, which is scheduled for release on April 29. Directed by Justin Lin, ‘Fast Five’ reunites the film’s most prominent players including Vin Diesel, Paul Walker, Ludacris and Tyrese, and adds a few new faces to the mix including Dwayne ‘The Rock’ Johnson. If you’re

Chrysler Group to Boost Ad Budget by 70% to $2.9 Billion in 2011

As the Chrysler Group continues its product renaissance with new or facelifted models, the Auburn Hills automaker is now looking to boost its marketing presence in the United States by increasing its advertising budget nearly 70 percent this year, from $1.72 billion in 2010 to around $2.9 billion in 2011. The increase is even greater when compared to 2009, when Chrysler had just come out of

Audi R8 Commercial: It’s a Good Day for a Drive in the Snow

While the worst of winter may soon be over in the northern hemisphere, carmakers continue to roll out snow-theme advertisements, which proved to be rather popular this season as even Ferrari touted the capabilities of its newest offering, the FF GT, on the snow. This advertisement comes from Audi, which is an automaker with a long tradition in all-wheel drive models. The German company

VIDEO: What if Toyota Made a Cute Darth Vader Commercial?

Everyone seemed to love Volkswagen's Darth Vader Super Bowl commercial. In fact, some people out there liked it so much that they wanted to see what it would be like had Toyota made the ad. Well now we know (which is half the battle). Needless to say, the Toyota version isn't as heartwarming. It is quite entertaining, though. Check out the clip below for 1:08 of dark-sided hilarity. By Phil

Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.

Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).

And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...

Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?

Link: 2011 Mediocrity Sedan

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